How to reserve a company name with ASIC
Reserve a proposed company name before registration without confusing the reservation with a company or business-name registration.
Source review: 2026-11-06. General procedural information, not legal or tax advice. Check the linked ASIC instructions before lodging; forms, fees and portal screens can change.
Before you start
- Check the proposed name is available and whether it contains restricted words.
- Decide who will apply and whether registration can be completed during the reservation period.
How to complete the process
- Open ASIC’s company-registration guidance and the current Form 410 instructions.
- Provide the proposed name and applicant details through a permitted reservation channel.
- Check the current fee, review and lodge the reservation request.
- Track ASIC’s approval and the reservation expiry; make a further application if an extension is needed.
After lodgement or completion
- Retain the reservation reference for the subsequent registration or name-change transaction.
Important limits and exceptions
ASIC allows reservation for up to two months. Reservation does not register a company, business name or trade mark.
Official ASIC sources
Related ASIC how-to guides
All ASIC guides and official forms
Keeping the company record complete
Keep approvals, consents, submitted documents and lodgement receipts with the entity record. EntityFlo can help organise records and supported workflows; guidance about a form does not mean EntityFlo supports direct lodgement of that form. Website FloSec cannot sign, lodge or access your private company records.