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    Compare — EntityFlo vs NowInfinity

    NowInfinity vs EntityFlo
    Document factory vs governance engine.

    NowInfinity is a well-known Australian platform for document generation — popular with accountants. EntityFlo is built for internal governance teams who need active compliance monitoring.

    Active monitoringEnd-to-end workflowsASIC DSPMulti-jurisdiction

    At a glance

    NowInfinity

    • Built for: Accountants, advisers, and CoSec firms
    • Strengths: Document generation, SMSF compliance, trust deeds, established AU market
    • ASIC integration: Yes — ASIC lodgement for common forms
    • Core focus: Document automation and compliance document generation
    • Pricing: Per-entity/per-document model (via adviser)
    • UBO/Ownership: Basic ownership records
    • AI features: Limited
    • Key differentiator: Strong SMSF and trust deed generation

    EntityFlo

    • Built for: Internal governance teams — CFOs, Company Secretaries, General Counsel
    • Strengths: 360° entity visibility, real-time compliance monitoring, automated governance workflows
    • ASIC integration: Licensed ASIC Digital Service Provider (Agent #54164)
    • Core focus: Active entity management platform with compliance automation
    • Pricing: $199–599/mo flat subscription (direct to company)
    • UBO/Ownership: Full UBO mapping with automated chain calculation
    • AI features: Rebecca AI — governance workflow automation, compliance gap detection
    • Key differentiator: Active compliance monitoring + end-to-end governance workflows

    Feature comparison

    FeatureNowInfinityEntityFlo
    Entity register management
    ASIC lodgement
    Compliance health scoring
    Automated compliance monitoring
    Registry reconciliation (live ASIC sync)
    UBO mapping & chain calculationBasic
    Corporate structure chartsBasic
    Resolution templates
    Minute templates
    Trust deed generation
    E-signatures (built-in)
    Digital consent capture
    End-to-end governance workflows
    AI assistant
    Immutable audit trail
    Document vault
    SMSF compliance
    Multi-jurisdiction supportAUAU, NZ, UK, US, CA, IE
    Client/multi-tenant management
    API accessLimited
    Deadline alerts & obligationsBasic
    Officer change automationManual + doc genAutomated
    Share register
    Annual review automation

    Based on publicly available product information. Last reviewed March 2026.

    Where they diverge

    01

    Document generation vs active governance

    NowInfinity excels at generating compliance documents — resolutions, minutes, trust deeds, ASIC forms. But it's fundamentally a document factory: you input data, it outputs paperwork. EntityFlo is an active governance platform. It doesn't just generate documents — it monitors your compliance continuously, detects discrepancies against ASIC in real time, scores your health, and automates the entire workflow from detection to resolution to lodgement.

    02

    Adviser-facing vs company-facing

    NowInfinity is built for the accounting firm or CoSec provider who manages your entities on your behalf. EntityFlo is built for you — the CFO, Company Secretary, or GC who wants direct visibility and control. You see your compliance health, your deadlines, your audit trail — without going through a middleman.

    03

    Static documents vs live data

    NowInfinity generates documents at a point in time. EntityFlo maintains a live, continuously reconciled view of your entity data against ASIC. When something changes on the public register, you know about it. When your internal records don't match, it's flagged automatically. Your data is never stale.

    04

    SMSF vs corporate focus

    NowInfinity has strong SMSF compliance capabilities — trust deed generation, member statements, pension documentation. EntityFlo doesn't do SMSF. We focus entirely on corporate entity management, governance, and compliance. If SMSF is your primary need, NowInfinity is the right tool. If corporate governance is your primary need, EntityFlo is purpose-built for it.

    05

    Pricing transparency

    NowInfinity pricing is typically per-entity or per-document, billed through your adviser. EntityFlo is a flat monthly subscription — $199/mo for up to 25 entities, scaling to $599/mo for 100. ASIC lodgements are included at $0 on every plan. No per-filing fees, no surprises.

    Which one is right for you?

    Choose NowInfinity if…

    • You're an accounting firm needing SMSF compliance and trust deed generation
    • Your primary need is document automation for client entities
    • You want a tool your practice staff are already trained on
    • SMSF management is a core part of your workflow

    Choose EntityFlo if…

    • You're an internal governance team managing your own entities
    • You need live compliance monitoring, not just document generation
    • You want automated end-to-end governance workflows
    • You manage 5–200+ entities and need 360° visibility
    • You need UBO mapping through complex ownership structures
    • You want a single platform replacing multiple tools and spreadsheets
    • You're expanding internationally (NZ, UK, US, CA, Ireland)

    Transparent pricing

    NowInfinity

    • • Pricing not publicly listed — typically per-entity or per-document
    • • Billed through your accountant or adviser
    • • Costs vary based on document types and volume

    EntityFlo

    • Foundation: $199/mo — up to 25 entities, 5 users
    • Control: $389/mo — up to 50 entities, 10 users (Most Popular)
    • Corporate: $599/mo — up to 100 entities, 25 users
    • Enterprise: Custom — 100+ entities, unlimited users
    • 20% discount on annual billing · 14-day free trial, no credit card · ASIC lodgements: $0 on all plans

    Frequently asked questions

    See why governance teams choose EntityFlo.

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